The Lula Fall/Winter 2011/2012 ad campaign stars Parisian model Camille Rowe. The model's natural beauty shines through in this shoot lensed by photographer duo Jenny Gage and Tom Betterton.
The field-side shoot is both natural and ethereal in its minimal use of makeup, loose hair and feminine styling. The shoot's wardrobe styled by Lester Garcia for Lula features the brand's latest fall/winter 2011-2012 looks. Camille sports loose-fitting and relaxed ensembles including white cotton boyfriend shirts, maxi dresses and roomy rompers.
The casually chic wardrobe complements Camille's natural beauty and gives the photo series an overall effortless glamour. Camille lounges in a rural setting, surrounded by grass, forests and rivers. The shots combine femininity, glamour paired with versatile and wearable clothing. A mix of colored and monochromatic imagery makes for a stunning ad campaign focused on natural beauty.
Lounging Rural Editorials
The Lula Fall/Winter Campaign Has Natural Beauty
Trend Themes
1. Minimalist Fashion - Opportunity for brands to create relaxed and effortlessly chic clothing with minimalist design elements.
2. Natural Beauty - Potential to develop beauty products that enhance natural features and promote a more natural look.
3. Outdoor Lifestyle - Demand for products and experiences that promote a connection with nature and the great outdoors.
Industry Implications
1. Fashion - Fashion brands can explore sustainable and eco-friendly materials to create minimalist and versatile clothing collections with a focus on natural beauty.
2. Beauty - Beauty companies can develop natural and organic beauty products that enhance individual features and promote a more natural look.
3. Outdoor Retail - Opportunity to offer products and services that cater to the growing demand for outdoor experiences and promote an active and healthy lifestyle.