Certain smells pollute your nose with a lasting and putrid stench, and the Luftal 'Not Everyone Can' ads frame some of these stinky scenarios. Set in a morgue, at a fish market and out the back of a garbage truck, this mephitic campaign paints quite a sensory picture for more than the eyes alone.
Able to psychologically jog your imaginative sense of smell, these DraftFCB ads propose a solution to the odors in life and work that can be controlled -- namely, gas. Flatulence is a common problem, and not everyone can hold it in, nor can everyone tolerate such olfactory offensiveness. The Luftal 'Not Everyone Can' campaign plays with the diversity of such a statement, especially as it applies to the onset of gastric insurgency.
Overwhelming Odor Ads
The Luftal 'Not Everyone Can' Campaign is Foul-Smelling Marketing
Trend Themes
1. Foul-smelling Marketing - Create unique and sensory-based advertising campaigns that other companies may not have attempted yet.
2. Controlled Gas Solution - Innovate new solutions to help consumers and professionals control unwanted odors.
3. Psychological Advertising - Create advertising campaigns that play with consumers' senses and perception of smell.
Industry Implications
1. Marketing - Use sensory-based advertising campaigns to engage and attract consumers.
2. Gas Solutions - Invest in the development of new technologies and products to help people and businesses control unwanted odors.
3. Psychology - Combine the fields of psychology and advertising to create unique and sensory-based advertising campaigns.