Lush's 'Lucky Tiger' bath bomb is inspired by the upcoming Year of the Tiger. The bath bomb comes in the head shape of the wild cat covered with plastic-free gold sparkle. The bath bomb's scent is the Karma scent, which is a mix of "patchouli oil is a meditative scent, Brazilian orange oil is uplifting, and elemi oil [which] is sharp and citrusy," as mentioned in its description and benefits. It will fizz and dispel a bright orange, tiger-like color when placed in the bath.
The Lucky Tiger is vegan, self-preserving, and has what the company calls "Naked Packaging" as it has no plastic wrapping. The bath bombs are sold individually and can be purchased on the Lush website.
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Lush Debuts ‘Lucky Tiger’ for the Upcoming Year of the Tiger
Trend Themes
1. Sustainable Bath Products - There is a growing trend towards sustainable bath products that are eco-friendly and have no plastic packaging, creating opportunities for businesses to innovate and create more eco-friendly products.
2. Customizable Bath Bombs - Consumers are looking for unique and customizable products that reflect their personal preferences, creating opportunities for businesses to innovate by offering customizable scents, colors, and shapes in their bath bombs.
3. Celebrity-inspired Bath Products - Bath products inspired by celebrities or cultural events, such as the Year of the Tiger, are becoming popular and creating opportunities for businesses to capitalize on these trends to attract customers.
Industry Implications
1. Beauty Industry - The beauty industry can incorporate sustainable and customizable bath products into their lineup, attracting customers who value eco-friendliness and unique, customizable experiences.
2. Wellness Industry - The wellness industry can incorporate bath products with specific scents and ingredients that promote relaxation, meditation, or other wellness benefits, creating products that appeal to customers seeking stress relief and self-care.
3. Entertainment Industry - The entertainment industry can capitalize on cultural events, such as the Year of the Tiger, by partnering with beauty and bath product companies to release limited edition products inspired by these events, creating opportunities to attract a wider audience and increase revenue.