It's ironic, the way that old fashion can be considered in fashion. Well Lucky Layla Farms packaging successfully employs this aesthetic technique to allude to its history while promoting fresh products.
The visual identity of the line of dairy goods comes from the Texas farm's 1968 origin and the blue ribbon quality of its yield. Harkening to bygone wholesome practices of acquiring milk and making cheese and butter, this company aims to set itself apart from the big commercial enterprises that produce food under poorer conditions.
Jay Ressler used this image of the ribbon to decorate the milk cartons and the wrappers of the various goods. A simple palette of dulled blue, red and white, combined with Old West typefaces bring a novelty to Lucky Layla Farms packaging.
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
Trend Themes
1. Vintage Aesthetic Trend - Opportunity for companies to use vintage design and branding to appeal to the consumer's desire for nostalgia.
2. Small Farm Production Trend - Opportunity for small farms to differentiate themselves from big commercial enterprises by promoting their quality and ethical production methods.
3. Novelty Packaging Trend - Opportunity for companies to use unique and visually appealing packaging to differentiate themselves in the market.
Industry Implications
1. Dairy Industry - Dairy companies can utilize vintage branding to promote their products as wholesome and high quality.
2. Small Farm Industry - Small farms can adopt unique and visually appealing packaging to promote their products and compete with larger companies.
3. Food Packaging Industry - Companies in the food packaging industry can capitalize on the trend of vintage and novelty packaging to offer unique solutions to their clients.