Virtual restaurant provider Nextbite has announced the launch of its first Asian Cuisine brand, Lucky Dragon Fried Rice. According to a recent press release, the new brand will offer a range of street-inspired, rice-based dishes through a delivery-only menu.
More specifically, the menu will include three main options: Classic Fried Rice, Yum Yum Fried Rice, and Spicy Fried Rice. The Classic Fried Rice option is a rice dish served with eggs, protein, and a vegetable medley. Meanwhile, The Yum Yum Fried Rice option is a similar dish but with added Yum Yum sauce (Kewpie mayonnaise and Gochujang). Finally, the third menu item, Spicy Fried Rice, comes with the brand's secret Spicy Sweet sauce, giving the dish a fiery kick.
"We analyzed data from emerging Asian-inspired cuisine trends and worked with our Culinary R&D team to create a lineup that is simple to prepare and exciting to eat," said Daniel Carpenter, VP of Food Experience for Nextbite.
Virtual Fried Rice Restaurants
Nextbite Launches New Asian Cuisine Brand, Lucky Dragon Fried Rice
Trend Themes
1. Virtual Restaurants - The rise of virtual restaurants creates opportunities for fast and affordable delivery-only menus.
2. Asian-inspired Cuisine - Growing popularity of Asian-inspired cuisine presents opportunities for unique and innovative dishes.
3. Data-driven Menu Development - Analyzing data to inform menu development creates opportunities for simple and exciting food offerings.
Industry Implications
1. Food Delivery Services - Food delivery services can benefit from partnering with virtual restaurants to expand their delivery offerings.
2. Food and Beverage Manufacturing - Food and beverage manufacturers can explore creating new Asian-inspired products for virtual restaurant brands.
3. Restaurant Technology - Restaurant technology companies can develop data-driven solutions to improve menu development for virtual restaurants.