Lucky Brand, a denim company, has teamed up with Laura Ashley to introduce a 15-piece capsule collection that draws inspiration from the distinctive character of both brands. The collection's standout items include a pink floral-printed denim corset, midrise frayed boy shorts, and loose jeans in the '90s style. There is also a matching trucker set with floral accents available for easy pairing. Other highlights include white denim shortalls, sleeveless coverall shorts, midi dresses, and jumpsuits.
"Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship," said Lucky Brand chief executive officer Natalie Levy. "This collaboration is an exciting opportunity to emphasize our combined commitment to quality, comfort and style while creating apparel people will want to love and wear for a long time."
Collaborative Denim Collections
Lucky Brand Partners with Laura Ashley on a New Capsule Collection
Trend Themes
1. Collaborative Denim Collections - Opportunity for more partnerships in the denim industry to tap into the unique traits of different brands and create new collections that appeal to a wider audience.
2. Floral Denim Designs - Incorporating floral designs into denim apparel is an emerging trend, providing fashion brands with the opportunity to offer a new twist on traditional denim clothing.
3. 90s Style Denim - The resurgence of 90s style clothing presents an opportunity for companies to modernize these pieces and appeal to nostalgic consumers.
Industry Implications
1. Fashion Industry - The fashion industry can take note of this partnership and explore the potential benefits of creating capsule collections with like-minded brands to expand their product offerings.
2. Denim Industry - This collaboration between Lucky Brand and Laura Ashley highlights the potential for denim companies to create unique pieces by collaborating with other brands, expanding on traditional denim styles.
3. Retail Industry - This partnership between Lucky Brand and Laura Ashley provides retailers with the opportunity to differentiate their denim offerings and appeal to a broader consumer base.