Get ready because The North Face is about to deliver a big dose of nostalgia with its new Low-Fi Hi-Tek collection.
For Spring/Summer 2023, The North Face has opened up its own archives and taken cues from the brand's lengthy history. The new Low-Fi Hi-Tek collection is particularly inspired by architect Buckminster Fuller, whom The North Face celebrated back in the ‘70s. The result is a selection of outerwear, pants, and accessories that feature some of the brand's most iconic silhouettes in earthy neutral tones with pops of bright color throughout. Some standout pieces include the men's Windjammer jacket and the women's Mountain jacket.
The North Face's new Low-Fi Hi-Tek collection is available to now from the brand’s website and from retailers across the globe.
Nostalgia-Evoking Outerwear Collections
The North Face's New Low-Fi Hi-Tek Line Has Old Influences
Trend Themes
1. Nostalgia-inspired Collections - Brands are creating collections inspired by their own archives, incorporating old silhouettes and colors into new products.
2. Heritage-themed Fashion - Fashion brands are looking back at their own histories and heritage to create collections imbued with nostalgia.
3. Retro Styles in Outerwear - Outerwear brands are embracing retro styles and silhouettes, incorporating them into their modern collections.
Industry Implications
1. Fashion Industry - Fashion brands across the industry are looking to their own heritage to inspire new collections with a nostalgia-inspired theme.
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3. Outdoor Apparel Industry - Outerwear brands are incorporating vintage elements into their collections, bringing back nostalgia for classic outdoor styles and gear.