Elsa Hosk, a Swedish model who is perhaps most widely recognized as one of the Victoria's Secret Angels, and who has worked for renowned designers like Dior, Guess and Dolce & Gabbana as well, recently starred in a new Love Advent Calendar promotion.
The short videos have featured a number of other famed models and actors throughout December as the publication counts down to the New Year, with names like Teyana Taylor, Kate Upton, Bella Hadid, Alexis Ren, and Emily Ratajkowski being a few others to star in the videos.
Each video focuses on a specific theme, however they all feature the models working out in some form of lingerie while music plays in the background. In Hosk's case, it's "kettlebell day," which means she's shown working out with the weights posing seductively.
Swedish Model-Fronted Publication Promotions
The Elsa Hosk Love Advent Calendar Spot is Retro
Trend Themes
1. Model-fronted Promotions - Opportunity for brands to collaborate with high-profile models for promotional campaigns.
2. Love Advent Calendar - Growing trend of using short videos for promotional countdowns in the fashion industry.
3. Lingerie Fitness - Emerging trend of combining lingerie and fitness in branding and marketing strategies.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of models in their promotional campaigns.
2. Entertainment - Opportunity for entertainment companies to create engaging countdowns using short videos.
3. Fitness - Fitness brands can explore creative ways to incorporate lingerie-inspired workout routines.