The LOVE Advent 2014 calendar isn't what people would expect. There are no chocolates let alone a physical calendar in general. Instead, the British publication has decided to released its own take on the Christmas tradition. The LOVE Advent 2014 calendar is a digital version that has a fashionable treat every day leading up to Christmas day.
For Day 23, the LOVE Advent 2014 revealed a short film starring none-other-than model of the moment Kendall Jenner and her mom, Kris. Both are captured wearing reindeer antlers in a simple room with only a prop, a hot pink Christmas tree. In true fashion industry fashion, the LOVE Advent 2014 is dark and edgy. It depicts the two dancing around, culminating as they destroy the tree.
Magazine Christmas Countdowns
The LOVE Advent Calendar Stars Kendall and Kris Jenner on Day 23
Trend Themes
1. Digital Advent Calendars - Opportunity for brands to create digital versions of advent calendars with daily surprises.
2. Fashionable Christmas Countdowns - Potential for fashion brands to collaborate with influencers and release daily fashion content leading up to Christmas.
3. Dark and Edgy Holiday Content - Demand for alternative, unconventional holiday-themed content that breaks away from traditional norms.
Industry Implications
1. Marketing and Advertising - Opportunity for agencies to design and execute digital advent calendars for clients as part of their holiday marketing campaigns.
2. Fashion and Retail - Fashion brands and online retailers can collaborate with influencers to curate daily fashion content for a digital advent calendar.
3. Entertainment and Media - Opportunity for media companies to create dark and edgy holiday-themed content to cater to an alternative audience.