In collaboration with the Ace Hotel in Palm Springs, sister-run textile studio Block Shop launched an adorable loungewear collection. Dubbed 'Ode to the Art of Lounging,' the collection was inspired by contemporary art itself. For example, the Tent Scarf is a silk-cotton blend that boasts a mute yellow color and a striped design. The product was informed by 'The Wedding'—a minimalist abstract piece by Canadian painter Agnes Martin from 1958.
The remaining pieces of the loungewear collection include a 'Little Nan Throw,' made out of 100% Belgian linen and a unisex Indian cotton Mojave robe that boasts a wonderfully geometric motif of deep desert colors. The pieces are made in conjunction with Atelier Ace and select items are block printed by hand with natural dyes in Bagru.
Photo Credits: Ace Hotel
Artful Loungewear Collections
Block Shops's Products Sport Uniform Art Deco Patterns
Trend Themes
1. Artful Loungewear - Disruptive innovation opportunities include using contemporary art as inspiration for other apparel and lifestyle products beyond loungewear.
2. Collaborative Collections - Disruptive innovation opportunities include partnering with hotels or other establishments to create unique product lines that merge art and fashion.
3. Handcrafted Textiles - Disruptive innovation opportunities include incorporating traditional handcrafted techniques, such as block printing with natural dyes, into modern fashion designs.
Industry Implications
1. Fashion - Disruptive innovation opportunities include infusing artistic elements into clothing collections for a unique and visually appealing aesthetic.
2. Art and Design - Disruptive innovation opportunities include partnering with textile studios or artists to collaborate on creating art-inspired products for various industries.
3. Hospitality - Disruptive innovation opportunities include collaborating with textile or fashion brands to develop exclusive collections that enhance the guest experience and showcase unique artistic expressions.