The current Louis Vuitton Spring/Summer 2015 advertisements provide a retro, 1970s look at model Freja Beha. In the campaign put together by photographer Annie Leibovitz, Beha came across as if straight from a previous decade, seen not only in the apparel but also in her use of a faded lighting scheme.
Showcased in this Leibovitz production are burgundy knee-high boots, a dainty lace dress and a jean-lined purse. The pieces play up on retro styles in a simplistic manner as the ensemble does away with excessive accessories or aggressive cosmetics.
With loose, flowing tresses and pale cheeks, Beha appears quite simplistic and subdued. The image proves that little is needed to get at the heart of Louis Vuitton's current collection.,
Simplistic 70s Campaigns
The Latest Louis Vuitton Spring/Summer Advertisements Are Vintage
Trend Themes
1. Retro Fashion - Opportunity for brands to revive vintage styles and create 70s-inspired collections with a simplistic aesthetic.
2. Minimalist Advertising - Brands can explore using faded lighting and simplistic visuals in their campaigns to create a nostalgic and subdued feel.
3. Nostalgia Marketing - Brands can tap into consumers' desire for retro fashion and 70s aesthetics by evoking nostalgic feelings in their advertising.
Industry Implications
1. Fashion - Fashion brands can leverage the retro fashion trend to create 70s-inspired collections and appeal to nostalgic consumers.
2. Advertising - Advertising agencies can adopt the minimalist advertising approach to create campaigns that evoke a sense of nostalgia and simplicity.
3. Luxury Goods - Luxury brands like Louis Vuitton can use nostalgia marketing to create campaigns that resonate with consumers seeking a vintage aesthetic.