Louis Vuitton will donate a percentage of sales to the American Red Cross when one of four iconic monogram canvas designs is purchased online during the month of November. The designs include the Keepall, Speedy, Noe and Alma.
Donations are in honor 150 years of excellence at the Asnieres workshop. The Asnieres workshop was the only production facility for Louis Vuitton from 1859 to 1977. Hard-frame luggage, special orders, exotic leather and limited-edition bags are still made there today.
Implications - To make matters even better, it's clear that Louis Vuitton is extremely excited for this promotion. "We are delighted to be able to support the Red Cross as part of our tribute to Louis Vuitton tradition of exceptional know-how," said Daniel Lalonde, President and CEO of Louis Vuitton North America. "The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society."
Strong words from a major corporate leader. Kudos LV!
Charitable Consumerism
Louis Vuitton Donates to the Red Cross With Iconic Product Purchases
Trend Themes
1. Charitable Consumerism - Opportunities for businesses to incorporate charitable initiatives into their sales strategies.
2. Iconic Product Purchases - Promoting sales of specific products that are tied to donations for a cause.
3. Partnerships with Nonprofits - Forming collaborations between businesses and nonprofit organizations to drive social impact.
Industry Implications
1. Luxury Retail - Opportunity for luxury brands to engage customers through donations tied to product purchases.
2. Nonprofit - Opportunity for nonprofit organizations to partner with businesses to increase their impact through consumer-driven initiatives.
3. Corporate Social Responsibility - Expanding the concept of corporate giving by integrating cause-driven programs into business strategies.