In September, Trend Hunter spotted The Spotlight GPS Pet Locator but when Jessica Simpson recently lost her dog, she used a lost pet Amber Alert type of service in an attempt to find her beloved pet.
Online lost pet ‘Amber Alert’ services use different approaches to sounding the alarm:
AmberPetAlert is a fee-for-service organization that sends physical posters via overnight signature required FedEx Express to Veterinarians and others located within a 50-200 mile radius of where a lost pet went missing. Service cost is $50-$75 per incident.
Amber Alert for Pets™ is an Internet-based association of pet owner members pledged to look for each other’s lost pets. Members in the lost pet’s area respond to notifications by looking for it. Cost to register varies from about $25 per year to $65 for 5 years. See a video about this start-up on YouTube.
FindToto, a service that Jessica Simpson used recently, is a robo-call lost pet Amber Alert service that uses a pet’s home address to generate calls throughout a neighborhood in order to locate lost pets. The pay-for-call service ranges fro $70-$875 and will notify between 500 and 10,000 area households.
Lost Pet Amber Alerts
Emergency Dog and Cat Recovery Assistance Helps Find Lost Pets
Trend Themes
1. Lost Pet Amber Alerts - There is an opportunity to innovate in the lost pet recovery industry by utilizing technology and/or community networking to create affordable and efficient lost pet Amber Alert services.
2. GPS Pet Locators - There is an opportunity to innovate in the pet technology industry by developing GPS pet locator devices that are accurate, affordable, and user-friendly.
3. Robo-call Services - There is an opportunity to innovate in the communication industry by developing robo-call systems that can be used for other emergency situations like natural disasters or missing persons.
Industry Implications
1. Pet Recovery Services - There is an opportunity to disrupt the pet recovery industry by incorporating innovative technology, networking, and marketing strategies to provide more effective and affordable services for pet owners.
2. Pet Technology - There is an opportunity to disrupt the pet technology industry by creating new and improved GPS pet locator devices and other pet tech products that meet the needs and preferences of pet owners.
3. Communication Services - There is an opportunity to disrupt the communication industry by developing robo-call systems that can be customized and used for emergency situations like natural disasters or missing persons.