Earlier this month during the International Consumer Electronic Show in Las Vegas, it was announced that L’Oreal and PCH were teaming up to create smarter skincare and beauty products, the first of which will be My UV Patch, a connected cosmetic UV-ray monitor. According to PSFK, "This makes L’Oréal and its partners the first beauty-focused partnership to enter the stretchable electronics space."
Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator says, "connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors — including UV — and can inform consumers how to protect against them." L’Oreal and PCH will help evolve the landscape of this industry while introducing a whole new product category. It will be exciting to see how it develops.
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