L’Oréal for the Future is the beauty brand's latest sustainability initiative that aims to transform the company's production methods, management of resources and more.
Responding to ongoing social and climate change issues, L’Oréal believes that "with higher stakes must come stronger commitments." Though it has been criticized for its environmental efforts in the past -- a response to the beauty industry's impact on the planet -- the company has taken a firmer stance on sustainability in recent years.
It has not only achieved an A score in all three CDP rankings "including climate protection, water management, forest preservation four years in a row" but has also committed to preserving natural resources, managing water usage, respecting biodiversity and helping to fight climate change. By 2019, L’Oréal improved the social and environmental profile of 85% of its products and helped "90,635 people from disadvantaged communities find employment through its solidarity purchasing and inclusion programs" by the end of last year.
Eco Beauty Brand Initiatives
The L’Oréal or the Future Plan Tackles Environmental Challenges
Trend Themes
1. Sustainability in Beauty - Opportunity for beauty brands to adopt sustainable production methods and resource management to reduce environmental impact.
2. Social Responsibility in Beauty - Opportunity for beauty brands to contribute to social causes and create inclusive employment programs.
3. Climate Change Mitigation in Beauty - Opportunity for beauty brands to take a stand against climate change and implement strategies to reduce greenhouse gas emissions.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities for beauty brands to incorporate sustainable practices into their production processes and develop eco-friendly products.
2. Cosmetics - Disruptive innovation opportunities for cosmetics companies to actively participate in social causes and create employment opportunities for disadvantaged communities.
3. Environmental Conservation - Disruptive innovation opportunities for organizations working in environmental conservation to collaborate with beauty brands in preserving natural resources, managing water usage, and promoting biodiversity.