Coil + Drift launches its new Loon lighting collection which is the first range that is designed and entirely built in-house from the ideation process to production. The idea stems from the fixtures that are rooted in the Catskill Mountains and are also where all of the brand's lighting is produced now.
The Loon means to be a representation of what design language driven by a place is for. The first few sketches of the collection are influenced by owl wings, dry seeds, and leaves. These are then transformed into sand-cast structures that are made by local metal forge. Founder of the brand John Sorensen-Jolink describes the collection as "an exploration of what it’s been like to live close to nature in a community that still values and honors craft."
Mountain-Inspired Lighting Capsule
Coil + Drift Introduces the Loon Lighting Collection
Trend Themes
1. DIY Lighting Trends - The Loon lighting collection showcases the growing trend of DIY lighting projects with its in-house ideation and production process.
2. Nature-inspired Design Trends - Coil + Drift's Loon collection exemplifies the rising trend of nature-inspired design, as seen in the owl wings, dry seeds, and leaves that influence the fixtures.
3. Local Manufacturing Trends - The Loon lighting collection highlights the emerging trend of local manufacturing through its sand-cast structures made by a nearby metal forge.
Industry Implications
1. Lighting Design Industry - The Loon lighting collection introduces opportunities for innovation in the lighting design industry with its in-house design and production process.
2. Home DIY Industry - Coil + Drift's Loon collection presents disruptive innovation opportunities for the home DIY industry, with its emphasis on DIY lighting projects.
3. Metal Manufacturing Industry - The sand-cast structures of Coil + Drift's Loon collection offer innovation possibilities for the metal manufacturing industry, showcasing local production methods.