In the wake of COVID-19, many freelancers — among other professions — have found themselves struggling to find work with the new social distancing regulations in place. In an effort to support freelancers focused on beauty, Lookfantastic has opened up its influencer marketing program to the professional beauty industry.
The British online cosmetic retailer described the opportunity as "a way for beauty industry professionals to develop exciting and engaging content relevant to Lookfantastic customers." The affiliate program allows members to receive a commission on all sales that come directly from them using unique, trackable links from their social media platforms.
"If you’re an independent salon owner, hairdresser, barber, nail technician or beauty expert of any kind, we want to hear from you," said Lookfantastic.
Freelancer Beauty Opportunities
Lookfantastic Opens Influencer Programme to Struggling Freelancers
Trend Themes
1. Influencer Marketing - The opening of Lookfantastic's influencer program presents an opportunity for freelancers to leverage their social media platforms and engage with the professional beauty industry.
2. Professional Beauty Industry - Lookfantastic's initiative provides struggling freelancers with a chance to collaborate and create content that is relevant to the professional beauty industry.
3. Online Cosmetic Retail - Lookfantastic's affiliate program offers freelancers the chance to earn commissions on sales made through their unique social media links, allowing them to tap into the growing trend of online cosmetic retail.
Industry Implications
1. Beauty Industry - Freelancers in the beauty industry can take advantage of Lookfantastic's program to connect with a wider customer base and increase their professional visibility.
2. Salon and Spa - Independent salon owners, hairdressers, nail technicians, and other beauty experts can explore disruptive innovation opportunities by utilizing Lookfantastic's influencer marketing program to expand their reach and attract new clients.
3. E-commerce - Lookfantastic's online cosmetic retail platform provides freelancers in the beauty industry with a channel to sell their products and services to a larger audience, opening up new avenues for business growth and expansion.