A long-lasting scent is a key motivator of consumer purchasing decisions when it comes to any aroma-infused product on the market—from cleaning supplies to skincare and hair. Aware of this, Firmenich revolutionizes the market with two delivery perfume systems that allow for "optimal balance of perfume hedonics and intensity of dry substrates."
The first of the lot is dubbed PopScent® which consists of "core shell polymeric capsules" that contain the perfume which is released onto the skin due to "naturally occurring physical forces such as movement, rubbing, combing, etc." The second of the long-lasting scent innovations is the HaloScent® which consists of two bonded perfume molecules that are susceptible to "natural triggers" such as oxygen, light, or heat. Once exposed, the molecular bond breaks and the perfume molecule is released gradually over time.
Enhanced Scent Longevity
Firmenich Pionneers Perfume Delivery Technology for a Long-Lasting Scent
Trend Themes
1. Long-lasting Scent - Firmenich pioneers perfume delivery technology to create a long-lasting scent experience.
2. Popscent® - Firmenich introduces PopScent®, a delivery system that releases perfume onto the skin through physical forces.
3. Haloscent® - Firmenich develops HaloScent®, a perfume molecule that is released gradually over time through natural triggers.
Industry Implications
1. Fragrance - The fragrance industry can leverage these innovations to create long-lasting scents that enhance consumer products.
2. Personal Care - The personal care industry can adopt the new perfume delivery technology to offer long-lasting scent experiences in skincare and hair products.
3. Cleaning Supplies - The cleaning supplies industry can explore the use of long-lasting scents to enhance consumer experience and differentiate products.