Long Weekend is a brand founded by Allison Simon and Willem Verbeeck in 2021 -- both of which are photographers and now the brand is joining forces with gear imprint Moment on a special collection. The designs are weatherproof travel gear which is specifically made from recycled nylon and ripstop material for a durable and sustainable design.
It embodies a simplistic aesthetic that serves a storage function. Notably, the collaborative collection is defined by its retro influence that nods to the late 80s and early 90s. It can be seen through the patterns of gridded detail, and bright palette adorning the zipper to add tonal contrast and more contrast in the form of the logo badges.
Functionally Weatherproof Photo Gear
Long Weekend and Moment Join Forces on a Capsule
Trend Themes
1. Weatherproof Travel Gear - The collaboration between Long Weekend and Moment presents a collection of weatherproof travel gear made from recycled nylon and ripstop material, providing durability and sustainability.
2. Retro-inspired Designs - The Long Weekend and Moment collaboration features a collection of photo gear with a retro influence, taking inspiration from the late 80s and early 90s and incorporating gridded patterns, vibrant colors, and logo badges.
3. Simplistic Aesthetic - Long Weekend and Moment's capsule collection showcases a simplistic aesthetic in its design, emphasizing both functionality and storage capability for photographers on the go.
Industry Implications
1. Outdoor Gear - The weatherproof and durable nature of Long Weekend and Moment's travel gear collection presents opportunities for disruptive innovation in the outdoor gear industry.
2. Fashion Accessories - The retro-inspired designs and vibrant color palette of Long Weekend and Moment's photo gear collection open doors for disruptive innovation within the fashion accessories industry.
3. Sustainable Materials - The use of recycled nylon and ripstop material in Long Weekend and Moment's collaborative collection highlights potential opportunities for disruptive innovation in the sustainable materials industry.