LonelyGirl15, one of the biggest YouTube stars, is launching a spin-off starting September 20.
"LG15: The Resistance" will take the format of a more traditional TV program by releasing new segments on Saturday night. A six minute episode will run every Saturday for 12 weeks. One of the creators said that the daily viewing format for LonelyGirl15 requires a big commitment by fans; a weekly show should be more manageable.
The show will also be supported by advertising which will be integrated within each episode.
"LG15: The Resistance" will debut on Hulu, MySpaceTV, imeem, Veoh and YouTube, with all of those partners guaranteeing promotion and marketing space on their sites.
YouTube Spin-Offs
Lonely Girl 15 in “LG 15: The Resistance”
Trend Themes
1. Weekly Video Releases - The launch of 'LG15: The Resistance' on a weekly schedule suggests an opportunity for video content creators to explore alternative release strategies to engage with their audience.
2. Integrated Advertising - The use of integrated advertising within the show presents an opportunity for marketers to experiment with more subtle and targeted approaches to product placement.
3. Social Media Promotion - The promotion and marketing support from multiple social media platforms including YouTube, Hulu and MySpace TV marks the rise of cross-platform promotion as a new marketing trend.
Industry Implications
1. Video Streaming - Video streaming companies like Hulu and YouTube have the opportunity to explore more flexible and engaging content release strategies to attract and retain their audience.
2. Advertising - The creative integration of advertising within video content presents an opportunity for marketers to experiment with more native and personalized approaches to product placement.
3. Social Media Marketing - The rise of cross-platform promotion as a new marketing trend presents an opportunity for social media marketing professionals to explore new ways to expand reach and engagement with a target audience.