Vancouver, WA-based Burgerville, is a 39-restaurant fast food chain in the Pacific Northwest with a locavore philosophy. It focuses on seasonal ingredients and environmental sustainability. Their used canola oil is recycled into biodiesel and they purchase wind-generated electricity.
Burgerville’s burgers are made from hormone-free beef raised in eastern Oregon. Cheddar cheese comes from Oregon’s Tillamook County. Their shake flavors vary with what’s available in the agriculture-rich surroundings: pumpkin and hazelnut in fall; fresh strawberries in spring; and other flavors that reflect regional offerings.
The menu includes two vegan sandwich options, both made in the region.
Locavore Fast Food
Pacific Northwest's Burgerville Restaurants Use Local Ingredients
Trend Themes
1. Locavore Fast Food - Restaurants can adopt a locavore philosophy that emphasizes local ingredients to create unique menu offerings that reflect regional offerings.
2. Environmental Sustainability - Restaurants can invest in environmentally-friendly practices like recycling used cooking oil into biodiesel and purchasing wind-generated electricity to attract environmentally-conscious consumers.
3. Seasonal Menu Offerings - Restaurants can offer seasonal menu items that incorporate fresh, local ingredients to create unique, limited-time offerings that generate buzz and attract customers.
Industry Implications
1. Fast Food - Fast food chains can adopt a locavore philosophy and invest in environmentally-friendly practices to differentiate themselves and appeal to consumers who value sustainable, locally-sourced food.
2. Sustainable Agriculture - Sustainable agriculture companies can partner with restaurants to provide fresh, locally-sourced ingredients that meet the growing demand for sustainable, farm-to-table food.
3. Renewable Energy - Renewable energy companies can partner with restaurants to provide wind-generated electricity to power their operations, helping them to reduce their carbon footprint and appeal to environmentally-conscious consumers.