Cucumber Clothing is boosting the lifespan of its garments and helping to reduce clothing waste with a new loan-to-own initiative. The sustainable British fashion brand is now giving consumers the ability to rent pieces from the Cucumber collection for a period of up to two months, when they will have the option to return the piece of purchase it in full.
Some of the pieces that are part of this new loan-to-own scheme include track pants, strappy tops and jumpsuits, and this initiative provides a way for people to truly see how a particular piece of clothing will fit with their existing wardrobe.
True to its name, Cucumber Clothing is made with a material that helps to keep the body cool and fresh.
Loan-to-Own Circular Clothing
Cucumber Clothing's Loan-to-Own Initiative Reduces Waste
Trend Themes
1. Sustainable Renting - Sustainable fashion brands can take inspiration from Cucumber Clothing's loan-to-own initiative to allow customers to rent garments instead of purchasing them.
2. Circular Fashion - Cucumber Clothing's circular loan-to-own scheme for its garments can reduce waste and maximize the lifespan of clothing.
3. Comfortable and Sustainable - Comfortable fabrics that have a sustainable aspect, such as Cucumber Clothing's cooling material, could be a rising trend in fashion.
Industry Implications
1. Fashion - Fashion brands could implement loan-to-own schemes like Cucumber Clothing's to reduce waste and come up with sustainable production strategies.
2. Rental Industry - Companies focused on renting could turn to sustainable fashion as an area to expand the rental market.
3. Textile Manufacturing - Sustainable and comfortable materials, like Cucumber Clothing's cooling fabric, could result in innovations in the textile manufacturing industry.