Korean hair salon Leekaja Hairbis (LKJ) is known for their innovative hairstyles. As a leader in the industry, they set out with Ogilvy to celebrate their 37th anniversary with a special promotion: The ‘Sweet and Lovely Style for You."
Paper cones were used to deliver ice cream treats to potential customers. The cone wrappers were printed on the outside with heads to represent hair style innovations, and the inside of the wrappers were printed with a 37% discount coupon. Of the 1000 coupons distributed, 115, or 11% were redeemed.
Coupons as Ice Cream Cones
'Sweet and Lovely Style for You' LKJ Salon Promo
Trend Themes
1. Creative Coupon Distribution - Opportunity for businesses to creatively distribute coupons to potential customers through innovative methods such as using paper cones with printed wrapper coupons.
2. Printed Wrapper Promotions - Opportunity for businesses to increase promotion effectiveness by printing coupons and promotional messages on the inside of wrappers for products they distribute to potential customers.
3. Innovative Advertising Strategies for Salons - Opportunity for hair salons to differentiate themselves and stand out in the industry by experimenting with creative advertising strategies such as using paper cones with printed wrapper coupons for promotional giveaways.
Industry Implications
1. Hair Salon Industry - A more creative and innovative approach to hair salon promotions, such as using paper cones with printed wrapper coupons, can set a business apart and attract new customers.
2. Food and Beverage Industry - Integrating discount or promotional offers in the packaging of products distributed can increase brand awareness and attract new customers by offering an extra incentive to try the product.
3. Marketing and Advertising Industry - Brands looking for creative advertising and marketing strategies can learn from the paper cone and printed wrapper promotion by LKJ Salons, and experiment with similar innovative tactics to set themselves apart and attract new customers.