Based in Wellington Australia, Little Yellow Bird is an apparel brand that is addressing waste in the fashion industry by aiming to close the fashion loop. The company was founded by chief executive Samantha Jones and has been partnering with local retailers to help upcycle used and preloved clothing -- whether creating masks for COVID-19, hospitality business aprons or supermarket staff uniforms that boast a low carbon footprint.
Coming up, the company will be sending 1000 kilograms of used garments to a fabric recycling plant in Europe, where the clothing will be broken down and blended into a new textile. Little Yellow Bird's sustainable initiative came about when founder Samantha Jones sought out a way to "divert textile waste from landfill" while also looking for ways to reduce overall fashion waste buildup.
Sustainable Garment Manufacturing
Little Yellow Bird Aims to Close the Fashion Loop
Trend Themes
1. Circular Fashion Economy - By upcycling used clothing and fabric waste, Little Yellow Bird is contributing to the circular fashion economy and reducing waste buildup.
2. Textile Recycling - Little Yellow Bird's partnership with a fabric recycling plant in Europe highlights the growing trend of textile recycling as a way to address waste in the fashion industry.
3. Low Carbon Footprint Uniforms - Little Yellow Bird's production of low carbon footprint uniforms for hospitality and supermarket staff showcases the increasing demand for sustainable clothing options in various industries.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships or initiatives focused on upcycling and textile recycling to align with the circular fashion economy and meet sustainability goals.
2. Fabric Recycling - The fabric recycling industry can seize opportunities to collaborate with apparel brands like Little Yellow Bird to streamline the recycling process and maximize the utilization of textile waste.
3. Hospitality Supplies - Businesses in the hospitality industry can adopt low carbon footprint uniforms, like those offered by Little Yellow Bird, to demonstrate their commitment to sustainability and attract conscious consumers.