Little Secrets, which is known for its crispy wafer treats, launched a line of Cookie Bars that are made with responsibly sourced chocolate. The indulgent snack bars feature wither fair trade milk or dark chocolate and contain no artificial colors, flavors or high fructose corn syrup. The Little Secrets Cookie Bars consist of an outer layer of chocolate that envelops a layer of caramel and a baked cookie center. Perfect for satisfying a sweet tooth on the go, the 1.8-ounce packaging contains two small bars and branding that playfully suggests that sharing is optional.
With these sophisticated snacks, Little Secrets is reinventing the classic crumbly cookie bar and is offering a feel-good chocolate cookie treat that people can enjoy without compromising on certain ingredients.
Free-From Cookie Bars
Little Secrets' Bars Use Fair Trade Chocolate and No Artificial Flavors
Trend Themes
1. Sustainable Chocolate Sourcing - The trend towards responsibly sourced chocolate provides opportunities for companies to market their commitment to sustainable and ethical practices, meeting the demand of conscientious consumers.
2. Clean Label Snacks - The trend towards transparency and clean label products provides opportunities for companies to offer snacks made with high-quality, natural ingredients that meet the demand of health-conscious consumers.
3. Convenient Indulgence - The trend towards indulgent snacks in convenient packaging provides opportunities for companies to cater to busy consumers who prioritize taste and convenience.
Industry Implications
1. Confectionery Industry - The confectionery industry can adapt to changing consumer preferences by offering innovative products such as free-from cookie bars made with sustainable and natural ingredients
2. Fair Trade Industry - The fair trade industry can collaborate with food companies to expand the availability of ethically sourced ingredients such as chocolate, enabling companies to create innovative products while supporting ethical business practices
3. Convenience Store Industry - The convenience store industry can tap into the trend of indulgent snacks in convenient packaging, offering innovative products with unique flavors and textures that appeal to busy consumers.