'LitterLotto' is a Denmark-based mobile phone application that allows users to earn large sums of money each month simply by collecting garbage from the floor in their communities. This application was originally available in Denmark, though it is now available in many locations around the world. To see if a specific location is supported, check LitterLotto's website.
To participate in the monthly jackpot draw, users must collect garbage off of the floor in parks or streets and upload a picture of themselves disposing of this garbage. The picture must include the person's hand, the garbage, and the top of the garbage bin, to show that the waste was disposed of. Each uploaded picture constitutes one entry into the draw, meaning avid garbage-seekers can earn a multitude of entries.
Rewarding Community Cleanup Applications
'LitterLotto' Offers Cash Prizes for Garbage Collectors
Trend Themes
1. Incentivized Community Cleanup - There are opportunities for businesses to create similar mobile applications that incentivize community cleanup efforts through rewards.
2. Crowdsourced Garbage Collection - There is potential for businesses to develop crowdsourcing platforms for waste management and garbage collection in communities.
3. Gamification of Environmentally-friendly Behaviors - Opportunities exist for businesses to create mobile applications or games that incentivize and reward environmentally-friendly behaviors, including community cleanup.
Industry Implications
1. Waste Management - The waste management industry has the potential to adopt mobile application technology to improve community cleanup efforts and incentivize participation using gamification.
2. Environmental Nonprofits - Environmental nonprofits can use crowdfunding and the gamification of environmentally-friendly behaviors to incentivize and mobilize volunteers to participate in community cleanup initiatives.
3. Local Governments - Local governments can leverage mobile application technology to launch incentivized community cleanup initiatives for their residents, potentially reducing maintenance and waste management costs.