Sydney-based commercials director Bruce Allan recently collaborated with fashion designer Lisa Maree Kinesic to produce a lookbook app as part of the launch of the designer's 2013 season.
As anyone who hasn't been living in a cave for the past decade knows, almost all media is online these days. Fashion outlet giants like Vogue and Elle pay just as much attention to their websites as they do to their print magazines.
Yet despite these digital developments, most lookbooks still seem like they were designed for the page rather than the screen. This Allan and Kinesic app seeks to change that.
All of the 10 images in Kinesic's fashion-filled lookbook come alive through light and motion. For those interested in the app, it
is available for download from iTunes and the Android market place.
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