'SQUASH'D' is the name of a new type of liquid water enhancer from Robinsons that comes in an ultra-compact form that's ideal for on-the-go use.
The palm-sized portable packets can be flipped open and squeezed in order to deliver concentrated drink mixes in Orange & Peach, Apple & Blackcurrant and Summer Fruits flavors with no added sugars.
Many consumers are becoming interested in flavored water products because they offer health benefits without sacrificing nutrition or taste. Rather than buying a full bottle of water that's already been flavored and packaged in a ready-to-drink format, consumers are able to use this liquid water enhancer to enjoy as much as a flavor infusion as they desire when on the go.
Portable Water Enhancers
SQUASH'D by Robinsons is a Flavorful Fruity Concentrate
Trend Themes
1. Portable Liquid Water Enhancers - The trend of portable liquid water enhancers presents an opportunity for companies to innovate by creating unique and healthy flavor combinations in a compact form for on-the-go use.
2. Concentrated Drink Mixes - The trend of concentrated drink mixes allows for companies to create a more eco-friendly product by reducing packaging and shipping costs while still providing convenience and flavor options.
3. Health-conscious Flavor Infusions - As consumers become more health conscious, companies can innovate by creating flavor infusions that are not only delicious but also contain no added sugars or artificial sweeteners.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by entering the portable liquid water enhancer market and developing new and unique flavor profiles that cater to the increasingly health-conscious and on-the-go consumer.
2. Packaging Industry - As consumers become more environmentally conscious, the packaging industry can innovate by creating more eco-friendly and sustainable packaging solutions for concentrated drink mixes and portable liquid water enhancers.
3. Fitness Industry - The fitness industry can take advantage of the trend of health-conscious flavor infusions to offer unique and delicious post-workout drinks that not only taste good but also provide added nutritional benefits.