Rather than taking the form of a hard-to-swallow pill, Wojo Nutrition sells its supplements as liquid vitamins. In order to make these as convenient to take around as possible, the tiny packs contain the perfect size single servings. As far as why a consumer might want to opt for a small liquid pouch over a pill, Wojo boasts a blow-fill-seal manufacturing process that makes it extremely sterile and easy to consume with a twist-off top. Once opened, the liquid supplements are intended to be combined with any beverage of choosing to make getting them down that much easier.
In terms of purpose, Wojo Nutrition carries a number of supplements that aid with everything from increasing energy and calmness, wellness and focus. These are sold in packs of five and 30, available in small square boxes that can easily be stashed away for on-the-go use.
Single-Serve Vitamin Shots
Wojo Nutrition's Liquid Vitamins Come in Portable Supplement Pouches
Trend Themes
1. Liquid Supplement Shots - Creating new opportunities for companies to disrupt the traditional pill-based supplement industry
2. Single-serve Convenience - Meeting the growing demand for on-the-go supplements and easy-to-consume health products
3. Customizable Nutrition - Tapping into the personalized nutrition trend by allowing consumers to mix the supplements with their choice of beverage
Industry Implications
1. Health and Wellness - Offering new product lines and partnerships with supplement companies to expand their offerings of liquid supplements for consumers
2. Packaging and Manufacturing - Developing innovative manufacturing techniques and packaging designs that make liquid supplements more accessible and convenient for consumers
3. Fitness and Sports Nutrition - Providing a new avenue for companies to market and distribute pre or post-workout supplements in convenient, easy-to-use liquid forms.