Just one week after debuting its 34-piece Lip Cream Vault, NYX Cosmetics announced the release of its comprehensive Liquid Suede Vault. The new liquid lipstick kit is designed to cater to the growing number of consumers looking for sets that allow them to change up their look more frequently.
Like the Lip Cream Vault, NYX's new Liquid Suede Vault features miniature versions of the brand's existing Liquid Suede lippies. These shades range from baby blues to bright oranges, making them ideal for consumer who like to change up their look so frequently that a single product will not suffice. With 24 lipsticks available for one budget-friendly price, the new set is an economical choice for lipstick-lovers.
Comprehensive Lipstick Sets
The NYX Liquid Suede Vault Features a Wide Range of Shades
Trend Themes
1. Comprehensive Lipstick Kits - The trend of offering large collections of lipstick shades in one kit allows brands to cater to consumers who like to change up their look frequently, while providing an economical option for lipstick-lovers.
2. Miniature Lipstick Collections - Brands offering miniature versions of their existing lipstick shades provide a cost-effective way for consumers to try multiple shades without committing to full-size products, offering an opportunity for disruptive innovation.
3. Budget-friendly Lipstick Sets - The trend of offering large collections of lipstick shades at a budget-friendly price point provides customers with an economical option while creating a market for new brands to offer similar sets at even lower prices.
Industry Implications
1. Cosmetics - Cosmetic companies can use the trend of offering comprehensive and budget-friendly lipstick sets as an opportunity for product innovation and brand differentiation.
2. Retail - Retailers can leverage the trend of miniature lipstick collections as an opportunity to attract customers and increase sales by offering exclusive sets from popular brands.
3. E-commerce - The trend of offering comprehensive lipstick sets on e-commerce platforms allows new and emerging brands to reach a broader audience, providing opportunities for new players in the market to disrupt the industry.