Drinking something branded as 'Liquid Death' hardly seems advisable, but to the average consumer, the inspires curiosity, especially as the product takes on the language of an unhealthy product.
Liquid Death is actually an alkaline spring water product that appeals to a young demographic with its edgy branding, which boasts the allure of something like a soda, an energy drink or perhaps even an alcoholic product.
The brand created a viral video showing water as the most dangerous beverage on the planet and now, it has opened pre-orders for the product, which will ship in the spring of 2018. Until then, the creators of Liquid Death humorously note that "We are meticulously comparing quality levels between two different water sources so that our customers can murder their thirst with the highest quality water available."
Edgy Spring Water Branding
'Liquid Death' is a Dangerously Branded Alkaline Water Product
Trend Themes
1. Edgy Branding - The trend of using edgy and unconventional branding to appeal to younger demographics provides opportunities for disruptive innovation in various industries.
2. Alkaline Water - The growing popularity of alkaline water presents disruptive innovation opportunities for companies looking to capitalize on consumer interest in health and wellness.
3. Experiential Marketing - The use of viral videos and humorous marketing tactics, like those employed by Liquid Death, highlights the trend of experiential marketing and offers opportunities for disruptive innovation in advertising.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of edgy branding and target the younger demographic with innovative product offerings, such as alkaline water with unconventional packaging and marketing.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the growing interest in alkaline water by developing new products and services that cater to the health-conscious consumer seeking alternative hydration options.
3. Advertising Industry - The advertising industry can explore experiential marketing strategies, like viral videos and humorous campaigns, to engage consumers and create disruptive innovation in traditional advertising methods.