Consumers who are looking for a nourishing lip oil that's guaranteed to complement their look are likely to appreciate the new glosses from MAC.
Available in a number of berry-colored shades, as well a bright yellow one, the lip oils bring out the natural shape of one's mouth while adding a hint of color to make it pop a little. As the lip oils have a long-lasting glossy formula, they add an eye-catching shine that has a slightly voluminous effect. What's most unique about the new lip oils however is their ability to change color as they're worn, which depends on the wearer's pH levels.
The lip oils are currently only available in MAC's in-store locations throughout Asia, but can be picked up online as well.
Color-Changing Lip Oils
MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels
Trend Themes
1. Personalized Lip Products - With color-changing properties based on the wearer's pH levels, there is an opportunity for personalized lip products.
2. Innovative Lip Glosses - MAC's collection of lip oils offers innovation to the traditional realm of lip glosses.
3. Long-lasting Lip Colors - The long-lasting glossy formula of the lip oils in addition to their unique color-changing properties present an opportunity for disruptive innovation in the world of long-lasting lip colors.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from the innovation of color-changing and long-lasting lip products.
2. Cosmetics Retail - Cosmetic retail brands can benefit from offering unique lip glosses that appeal to consumers looking for innovative lip products.
3. Online Retail - Online retail platforms can benefit from offering MAC's color-changing lip oils, as the product is currently only available in-store in Asia.