Social business platform LinkedIn has announced that it will be expanding its suite of 'Creator Mode' tools to include unique profile enhancements and audio events. The new tools will be offered alongside other creator-focused features that the brand recently introduced, such as 'LinkedIn Live' and newsletters.
No doubt, the new suite of offerings represents a move by LinkedIn to embrace and capitalize upon the creator economy. LinkedIn's new audio events feature will allow users to host discussions, conduct interviews, and facilitate other conversations. In a sense, the new features resemble those offered by other community conversational apps such as Twitter Spaces and Club House.
"Since first launching Creator Mode last March, we’ve been excited to see the rapid adoption of our suite of creator tools—everything from newsletters to audio events to enhanced analytics," said Keren Baruch, product lead for creator strategy at LinkedIn.
Creator-Focused Social Media Features
LinkedIn Announces the Launch of New Audio Events Feature
Trend Themes
1. Creator-focused Social Media - LinkedIn expands its Creator Mode tools, offering unique profile enhancements and audio events to cater to the creator economy.
2. Audio Events - LinkedIn's new audio events feature allows users to host discussions and facilitate conversations and competes with similar apps such as Twitter Spaces and Club House.
3. Community Conversational Apps - The rise of community conversational apps such as Twitter Spaces and Club House presents opportunities for brands to engage with consumers in new ways.
Industry Implications
1. Social Media - LinkedIn's expansion of its Creator Mode tools reinforces the importance of fostering creator-focused communities on social media platforms.
2. Audio Technology - The growing popularity of audio-based content and community conversational apps present spaces for innovation within the audio technology industry.
3. Content Creation - The rise of the creator economy highlights the importance of creating unique, engaging content that caters to a dedicated fan base.