LineupSupply is a website that allows consumers to create their own playlists from posters using their Spotify listening history. With the influx of end-of-year wrap-ups offered by music subscription companies like Spotify and Apple Music, brands like Instafest have begun capitalizing on the growing trend of sharing music listening recaps at the end of the year. The LineupSupply app has now added comparable capability to capitalize on the fad.
To create a poster, visit the LineupSupply app, press the "Create Playlist" button, then choose the "Rewind" option to create a new poster.
Based on the artists you've listened to the most on Spotify, you may create a Rewind for the last four months, six months, or a lifetime. The app's creator, Brett Bauman, has promised to include other designs and a feature to share the poster with your Instagram stories. In a later version, he also intends to introduce poster creation using top tracks rather than top artists.
Poster-Inspired Music Playlists
LineupSupply Creates Instafest-Inspired Posters Using Your Spotify
Trend Themes
1. Music-playlist Posters - The trend of creating music-playlist posters based on users' Spotify history can be capitalized on by companies like Instafest and LineupSupply to offer customizable offline memorabilia for users.
2. End-of-year Music Recap - The trend of end-of-year music recaps offered by music subscription companies like Spotify and Apple Music can be capitalized on by brands to release creative content, allowing users to share their listening habits on social media platforms.
3. Personalized Poster Design - The trend of personalized poster design based on users' music history can be capitalized on by companies to offer promotional merchandise, event marketing materials, or interactive offline experiences for music lovers.
Industry Implications
1. Music Streaming Services - Companies offering music streaming services like Spotify and Apple Music can benefit from integrating poster design and end-of-year music recap features to enhance user engagement and offer additional offline merchandise for promotional purposes.
2. Event Marketing Agencies - Event marketing agencies and experiential design firms can capitalize on personalized poster design trend and offer interactive offline experiences for music events, festivals, and concerts.
3. Social Media Platforms - Social media platforms like Instagram and Facebook can benefit from partnering with poster-design companies to offer users additional shareable content and enhance the platform's marketing campaigns through creative sharing.