Trendy apparel company KidSuper and entertainment brand Superplastic teamed up to release a range of limited-edition vinyl figures of Superplastic’s signature Chop Chop character. Superplastic, founded by Paul Budnitz has become one of the biggest brands that made digitally-native characters including Chop Chop with storylines and personalities who dwell in the art, music, culture, and fashion industry. Founder of KidSuper Colm Dilane spoke about the collaboration, saying: "With this in mind, every KidSuperplastic figure was intentionally designed to include a fully usable paintbrush that is symbolic of this and the idea that anyone can create their own world."
There are two variations of the figures in Kidsuper’s bold colorways. With only 1,666 units available, the '8-INCH KIDSUPERPLASTIC' is a mix of magenta and a soft blue cape with a gold electroplated belt buckle. As for the '8-INCH KIDSUPERPLASTIC DESERT,' it has only 500 figures made and is finished with a scenic desert view cape with imagery of cactuses on it and a silver belt buckle. Both figures consist of a usable paintbrush and a digital comic regarding the "misadventures" of KIDSUPERPLASTIC. The vinyl figures are currently available for purchase.
Limited-Edition Vinyl Figures
KidSuper and SUPERPLASTIC Launched Chop Chop Vinyl Figures
Trend Themes
1. Limited-edition Collectible Figures - The trend of producing limited-edition collectible figures is growing, creating opportunities to collaborate with popular brands to create unique characters.
2. Digital Characters in Fashion and Culture - The growth of digitally-native characters with unique personalities, storylines, and aesthetics offers opportunities for collaborations in the fashion and culture industry.
3. Incorporating Unique Functionality in Collectibles - The trend of incorporating unique functionality in limited-edition collectibles, such as the usable paintbrush in KidSuperplastic figures, presents opportunities to create engaging collectibles that offer more than just visual appeal.
Industry Implications
1. Fashion - The fashion industry can collaborate with pop culture and entertainment brands to produce limited-edition collectibles and digital characters that appeal to fashion-conscious consumers.
2. Entertainment - The entertainment industry can leverage the popularity of digitally-native characters to create merchandise and collectibles that appeal to their fanbase.
3. Art - Artists and art studios can explore collaborations with popular brands to produce limited-edition collectibles that incorporate unique functionality, providing consumers with both visual and interactive experiences.