Illustrator Alex Trochut was appointed to be the designer of Mumm & Co.'s new limited-edition bottles. Branding the bottles with gilded typography, these products stand out against most bottles of wine.
Alex Trochut specializes in typography as well as illustration. Juxtaposing a Barcelona aesthetic with a Brooklyn dynamic, the designer used hand sketching and digital art mediums to create these sleek bottles. Transforming the flavors of Mumm's champagne into eccentric artwork and interactive displays, Trochut constructed a jet black bottle complete with an all-black topper. On the front of the bottle, "Ca Va" is written in large letters and in a baroque-style font, while "Blanc de Blanche" is written underneath in smaller type.
These limited-edition bottles are set to release in the Spring of 2016.
Typographic Vino Labels
The Mumm & Co. Limited-Edition Bottles Display a Type-Heavy Appeal
Trend Themes
1. Typographic Packaging - Opportunity for print and packaging companies to offer design services that elevate wine packaging through the use of typography.
2. Interactive Labels - Opportunity for tech companies to develop technology that enables labels to become interactive displays and reinforces brand identity.
3. Limited-edition Collaborations - Opportunity for wineries and artists/designers to collaborate on limited-edition products that showcase artistry while also driving sales.
Industry Implications
1. Print and Packaging - Print and packaging companies can offer design services that elevate wine packaging through the use of typography and create unique brand experiences.
2. Technology - Tech companies can develop technology that enables labels to become interactive displays for wine and champagne brands.
3. Wine and Art - Wineries and artists/designers can collaborate on limited-edition products that showcase artistry while also driving sales and increasing brand awareness.