You might think that because Corona's limited-edition beer cans are covered in skeletons, that they are a little bit morbid and just in time for Halloween. But the sugar skull-print beer cans are meant to convey the opposite of death by acknowledging November 1st and 2nd as the Day of the Dead and a celebration of life.
The Corona beer cans were designed by Zulu Alpha Kilo, featuring white, blue and yellow can designs that are surprisingly uplifting, considering they have skulls on them. The accompanying posters ask questions like "Will you have seen enough sunrises?" and "Will you have loved enough?"
These thought-provoking questions incite beer drinkers to make the most of their lives and enjoy them as much as they can while they are still alive.
Life-Celebrating Beer Cans
Corona's Limited-Edition Beer Cans Pay Tribute to the Day of the Dead
Trend Themes
1. Life-celebrating Packaging - Opportunity for brands to create packaging designs that celebrate life and convey uplifting messages.
2. Seasonal Limited-edition Products - Potential for companies to release limited-edition products tied to cultural celebrations, creating buzz and driving sales.
3. Brand-consumer Engagement - Opportunity to engage consumers by posing thought-provoking questions and sparking conversations through product designs.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can explore innovative packaging designs to create unique experiences and connect with consumers.
2. Design and Advertising - Design and advertising agencies can leverage the concept of life-celebrating packaging to create impactful campaigns for clients.
3. Event and Festivals - Event and festival organizers can collaborate with brands to create limited-edition products that align with cultural celebrations and enhance the overall experience.