Lily, a functional non-alcoholic beverage created by a New York duo, has officially launched to help consumers deal with anxiety in a guilt-free way. Lily offers consumers the ancient power of adaptogens through the inclusion of Egyptian Water Lily, which is jam-packed with antioxidants and helps restore energy, soothe anxiety, and promote blood circulation and detoxification.
Lily contains 32 calories, three grams of sugar, 40% antioxidants, and no artificial ingredients. The drink is made with Italian blood orange juice from Mt. Etna, organic black tea leaves, and Korean Red Ginseng root. The inclusion of ginseng helps deliver essential B vitamins to consumers.
Lily is available in a four-pack, eight-pack, and a 24-pack. The drink comes packaged in 11.5oz cans and is available across the U.S. through the brand's online website and at select retail partners.
Tranquility-Inducing Fruity Beverages
Lily is a Non-Alcoholic Beverage That Helps with Anxiety
Trend Themes
1. Adaptogen-infused Beverages - Opportunity for beverage companies to incorporate ancient adaptogenic ingredients in their products to cater to consumers looking for natural anxiety-relief options.
2. Functional Wellness Beverages - Opportunity for companies to create non-alcoholic functional beverages to cater to health-conscious consumers looking for guilt-free indulgence.
3. Low-calorie, Low-sugar Beverages - Opportunity for companies to create low-calorie, low-sugar beverages infused with natural ingredients to cater to calorie-counting consumers looking for healthier options.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to introduce disruptive functional wellness beverages to target health-conscious consumers looking for guilt-free indulgence.
2. Health & Wellness Industry - Opportunity for health and wellness companies to leverage the growing demand for natural anxiety-relief products by incorporating ancient adaptogenic ingredients in their products.
3. E-commerce Industry - Opportunity for e-commerce companies to cater to the increasing demand for low-calorie, low-sugar beverages infused with natural ingredients and deliver them directly to the consumers' doorstep.