As the health-conscious demographic of beer drinkers continues to grow, Blue Moon is catering to this demographic with the launch of their new LightSky Citrus Wheat Beer. With only 100 calories, 4 grams of carbs, and a 4 percent ABV, its the perfect option for those looking to indulge without consuming the standard amount of calories a traditional beer entails.
"We wanted to make this beer unique and distinctive to the Blue Moon portfolio," said Max Walker, vice president of above premium beer at Molson Coors (the parent company of Blue Moon). "We think Blue Moon LightSky is going to bring new drinkers into the Blue Moon family of brands and continue to elevate the brand as a whole."
Low-Calorie Citrus Wheat Beers
The New Blue Moon LightSky is Only 100 Calories With a 4% ABV
Trend Themes
1. Health-conscious Beer - The rise in health-consciousness among beer drinkers is driving the trend towards low-calorie and low-carb beer options.
2. Citrus Flavored Beer - The addition of citrus flavors to beer is becoming a popular trend for those looking for a lighter, more refreshing beer option.
3. Premium Light Beer - The introduction of premium light beers is disrupting the beer industry by providing a healthier option to traditional beer without sacrificing flavor or quality.
Industry Implications
1. Beer Brewing - Beer brewing companies can innovate by incorporating healthier ingredients and creating low-calorie and low-carb beer options to cater to the health-conscious consumer.
2. Alcohol Retail - Alcohol retail stores can capitalize on the trend towards health-consciousness in beer drinkers by curating a selection of low-calorie and low-carb beer options.
3. Food and Beverage Service - Restaurants and bars can differentiate themselves by offering premium light beers as a healthier option to traditional beer and catering to the health-conscious consumer.