'life of manek' is a fashion brand with a brick and mortar store located in Toronto's up-and-coming Dundas West neighborhood, and the popular brand is expanding into a global name thanks to a new online platform at lifeofmanek.com. The platform, which includes e-retail as well as a blog and the life of manek lookbooks, will make it easier for consumers to engage with life of manek's style and sustainability from anywhere. life of manek was founded by Nicole Manek, a notable stylist, costumer and fashion consultant based in Toronto.
Just like with the physical store, lifeofmanek.com aims to be the ideal option for consumers who want the most interesting styles without having to go against their conscience and abandon sustainability. The fashion industry contributes 10 percent of global emissions, making it the second worst industry for pollution (behind the oil industry.) lifeofmanek.com offers vintage and recycled clothing and accessories, making it far more sustainable than the unfortunate industry standard.
Sustainable Fashion Platforms
'lifeofmanek.com' is an Online Version of the Brick and Mortar Store
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunities lie in developing innovative and sustainable solutions for the fashion industry.
2. Online Fashion Platforms - Opportunities for disruptive innovation arise in creating user-friendly online platforms that offer unique styles and promote sustainability.
3. Vintage and Recycled Fashion - The trend of embracing vintage and recycled fashion presents opportunities for disruptive innovation in creating curated platforms for sustainable shopping.
Industry Implications
1. Fashion Retail - The fashion retail industry should explore ways to incorporate sustainable practices and promote eco-friendly fashion options.
2. E-commerce - Opportunities for disruptive innovation exist in creating online platforms that focus on sustainable fashion and offer a wide range of eco-friendly options.
3. Fashion Consulting - There is potential for disruptive innovation in fashion consulting by highlighting sustainable fashion practices and offering guidance on eco-friendly brands and products.