What do you get when you mix the LG IPS monitor, an elevator and some unsuspecting bystanders? To demonstrate the life-like qualities of the monitor, a team from the LG headquarters installed a series of monitors on the floor of an elevator to play a practical joke on any user.
Each monitor is highlighted in white, as if to display a normal elevator floor, and as the elevator ascends the white floor appears to look like it is falling and the elevator user will plummet through the floor.
Immediately, every person in the lift screams and jumps as soon as the floor appears to be falling. Quickly, however, they realize this is just a prank and that there hidden cameras in the lift. In this advertisement, the Life's Good team effectively proves that the LG IPS monitors are very life-like.
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