Lexus 'Fresh Perspectives' is a unique art project that celebrates the release of Lexus's CT Hybrid car.
For the project, six artists from different mediums were asked to create two original works based on the themes of challenge, power and escape. The catch: the work must be done in 24 hours. With a sculptor, a fashion designer, a chef, a painter, a photographer and a singer as the creators, the project will be an extremely intriguing one, as it will be interesting to see how the challenge is handled in each of the six crafts.
All the artists' final pieces will be unveiled on April 18th on the Lexus 'Fresh Perspectives' website. For now, check out the trailer to meet the contestants as they describe the love they have for their work.
Thematic Art Challenges
Lexus 'Fresh Perspectives' Celebrates the Release of the CT Hybrid
Trend Themes
1. Thematic Art Challenges - Opportunity to explore unconventional artistic methods and push boundaries in creating works based on specific themes.
2. Celebrating Hybrid Cars - Creating art projects that celebrate the release of hybrid cars and promote sustainability and eco-friendly transportation.
3. Limited Time Creation - Exploring the creativity and innovation that emerge when artists are given a strict time constraint to complete their works.
Industry Implications
1. Automotive - Promoting hybrid cars and sustainable transportation through art collaborations and projects.
2. Art and Design - Encouraging artists from different mediums to come together and create unique pieces based on specific themes.
3. Technology - Utilizing online platforms and websites to showcase and promote art projects, reaching a wider audience.