To promote the new Lexus CT 200H, Lexus' affordable hybrid sedan, the automaker decided to take over the Roosevelt Hotel with a stunning 3-D visual projection.
The Lexus CT 200H interactive spot is almost 5 minutes of pure enjoyment for anyone who was lucky enough to see the spot live. The Lexus CT 200H spot promotes its environmentally friendly aspects while not forgetting its quick handling and elegant Lexus styling.
The Lexus CT 200H is aimed for younger buyers with a bit of a rebellious side. The spot by Pearl Media aims to target those young affluent buyers who want to drive a sweet car without harming the environment, which the Lexus CT 200H showcases in this projected advertisement.
Projected Car Releases
Pearl Media Launches the Lexus CT 200H Hybrid in a Stunning Visual Display
Trend Themes
1. Interactive Visual Projections - Opportunities for using interactive visual projections to create engaging and memorable advertising experiences.
2. Affordable Hybrid Sedans - The rise of affordable hybrid sedans that appeal to younger environmentally conscious buyers.
3. Green Marketing - The use of environmentally friendly features as a key selling point in automotive advertising.
Industry Implications
1. Automotive - The automotive industry can utilize interactive visual projections and green marketing to target younger buyers with affordable hybrid sedans.
2. Advertising and Marketing - The advertising and marketing industry can explore innovative techniques like interactive visual projections to create impactful campaigns for automotive clients.
3. Environmental Technology - The environmental technology industry can collaborate with automotive companies to develop and promote more eco-friendly vehicles like hybrid sedans.