The latest Levi’s x Crocs collaboration was made possible with Japanese denim artisan Proleta Re Art, who upcycled deadstock denim fabric to create truly unique All-Terrain Atlas clogs. For promotional purposes only, just 60 pairs have been made and they give new life to fabric that "had been stored at Levi's office for years" according to Proleta Re Art.
Specifically, these one-of-a-kind footwear designs make the most of scraps from the closed Cone Mills White Oak factory—a partner of Levi’s for 112 years and the last surviving selvage denim mill in the United States, which shuttered its doors in 2017.
Alongside the sporty, gungy clog designs, there are also bags that have been created from colorful denim offcuts.
Deadstock Denim Clogs
Levi’s x Crocs Upcycles Fabric Into One-of-a-Kind Footwear Designs
Trend Themes
1. Upcycled Denim - The Levi's x Crocs collaboration highlights the trend of upcycling deadstock denim fabric to create one-of-a-kind footwear designs.
2. All-terrain Footwear - The All-Terrain Atlas clogs by Levi's x Crocs represent a trend of designing footwear that is versatile and suitable for various terrains.
3. Colorful Denim Offcuts - The creation of bags from colorful denim offcuts in the Levi's x Crocs collaboration showcases a trend of repurposing waste materials into fashionable accessories.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore upcycling deadstock denim fabric to create unique and sustainable products.
2. Footwear - The footwear industry can capitalize on the trend of designing all-terrain shoes that offer functionality and style.
3. Accessories - The accessories industry can tap into the trend of repurposing denim offcuts to create colorful and eco-friendly bags.