In anticipation of the warmer weather, Levi's recently announced the launch of a new collection called 'Fresh Produce.' The new series pays homage to fruits and vegetables and takes inspiration from the 1970s collection by the same name.
The Levi's Fresh Produce collection features an eye-catching range of sustainably dyed pieces across all categories for both men and women, from the iconic 501® jeans to sweats and even accessories. It includes a 551Z Straight Crop jean, a Type II Trucker, an oversized anorak with a kangaroo pocket, a denim overall dress, and a selection of Red Tab Vintage Tees -- all of which can be worn in monochromatic looks or mixed and matched.
"We are excited to debut our Levi’s® Fresh collection, a vibrant mix of super soft tees, fleece, and denim made with natural dyes and water saving techniques. Taking inspiration from our archives, we infused each piece with youthful energy borrowed from the original ‘70s Levi’s® Fresh Produce line. It’s a fun, plant and mineral-based, planet-friendly collection rooted in essentials and infinitely covetable. "—Karyn Hillman, Chief Product Officer at Levi’s Strauss & Co.
Produce-Inspired Apparel
Levi's Debuts New Series Inspired by the 1970s Levi’s Fresh Produce Line
Trend Themes
1. Sustainable Fashion - Opportunity to disrupt the fashion industry by providing sustainable clothing solutions that appeal to environmentally conscious consumers.
2. Fashion Nostalgia - Opportunity to disrupt the fashion industry by reimagining and modernizing vintage fashion trends for a new generation of consumers.
3. Eco-friendly Clothing - Opportunity to disrupt the fashion industry by developing new, innovative sustainable fabrics and materials for clothing production that reduce environmental impact.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to tap into the growing demand for sustainable and environmentally friendly clothing options by developing new lines of eco-friendly clothing.
2. Textile Industry - The textile industry has an opportunity to innovate by developing new sustainable fabrics and materials for clothing production that reduce environmental impact.
3. Retail Industry - The retail industry has an opportunity to disrupt traditional shopping habits by promoting environmentally conscious clothing lines and highlighting the benefits of sustainable fashion choices.