Anyone who has visited New York knows that Levain Bakery is a must-stop spot. A fixture of "best cookie" lists, the bakery is known for its supersized cookies, which have a thick gooey interior and a crispy exterior.
Previously, the only way to get the iconic cookies was to take a trip to the Big Apple, but now Levain Bakery is rolling out a store-bought version of the cookies at Whole Food stores nationwide. The store-bought, packaged cookies are fully baked and then frozen to ensure maximum freshness. They come in 16-oz packages of eight 2-oz cookies and they can be warmed up at home in five to seven minutes.
The iconic New York cookies will be available in three at-home flavors: Chocolate Chip Walnut, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip
Iconic Store-Bought Cookies
Levain Bakery is Launching a Store-Bought Version of Its Cookies
Trend Themes
1. Store-bought Gourmet Cookies - The rise of gourmet bakery products sold outside of bakeries.
2. Frozen Gourmet Snacks - Bakery treats sold in frozen form for maximum freshness and easy preparation.
3. Direct to Consumer Bakery Brands - Bakery brands bypassing brick-and-mortar stores, bringing their products directly to consumers via e-commerce.
Industry Implications
1. Bakery - Bakery industry can leverage technology to deliver frozen, gourmet products direct-to-consumer.
2. Retail - Retailers will likely see an increase in demand for high-end, store-bought baked goods.
3. E-commerce - E-commerce platforms can offer consumers the chance to buy nationally recognized bakery goods and new gourmet brands alike.