Les Trois Ours Manuka is a type of honey, and Emily Leung was assigned to develop the packaging concept for this brand. She used the idea of the tale of Goldilocks, since bears are often associated with honey.
With this fairytale in mind, Leung used similar items to what one would find in the house of the three bears, providing additional elements like a wooden spoon and bowl to go with the honey. On the outside she used a simple brown and white color palette, with the brown drawn on in lines going horizontally. While it is simplistic, it works well with the aesthetic as a whole, and doesn't become too cluttered for consumers looking from a distance.
Striped Honey Branding
Les Trois Ours Manuka Honey Has a Rustic Look
Trend Themes
1. Simplistic Packaging - Opportunity for brands to embrace minimalistic designs that still effectively communicate their product's qualities.
2. Storytelling Packaging - Brands can leverage narrative elements in their packaging design to create a memorable and engaging experience for consumers.
3. Natural Aesthetic - Demand for packaging designs that convey an organic and rustic feel, emphasizing the natural qualities of the product.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore innovative packaging concepts that align with their product offerings and enhance the overall brand experience.
2. Health and Wellness - Opportunity for health and wellness brands to differentiate themselves through unique packaging designs that evoke emotions and align with their natural-focused products.
3. Art and Design - Artists and designers can create packaging concepts that merge storytelling elements with a minimalist approach, offering brands a fresh and visually striking representation.