The Lenny Letter is an online feminist publication, which is an extension of celebrity Lena Dunham and Jenni Konner's newsletter service. The online publication has been launched in a new partnership with the magazine company Hearst.
The lifestyle publication is being brought to viewers through an online platform, which will be funded through ads and sponsored content. The goal for this publication is to bring female-focused content to the audience regarding topics such as politics, health and work. For example, the first post on Lenny Letter was about Kamala Harris, who is running for senator in California.
The collaborative effort between Dunham, Konner and Hearst will allow all parties to obtain a mutual benefit. The online publication will reach more viewers, while Hearst will be able to "syndicate Lenny articles, meaning writing that originally appears in the newsletter may end up on other websites."
Online Feminist Newsletters
The 'Lenny Letter' is Celebrity Lena Dunham's Online Publication
Trend Themes
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Industry Implications
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