There are many beverages centered upon helping active individuals replenish the nutrients and electrolytes that are lost during exercise but this lemon candy made with natural Himalayan salt offers an alternative way to support the body. The Extra Cool Himalaya Salt Lemon Candy serves as a way to freshen one's breath, soothe the throat and deliver a source of sodium to the body, which is essential for getting and staying hydrated after depleting the fluid lost through sweat. As such, the lemon-flavored mint candy is touted as a "sports candy."
From vitamin-enriched chewing gums to functional chocolates, consumers are turning to a range of confectionery-inspired products to support their health and well-being journey in an enjoyable way.
Salty Sports Candies
This Cooling Himalaya Salt Lemon Candy Replenishes Salt Post-Workout
Trend Themes
1. Sports Candy Trend - Consumers are looking for alternative and enjoyable ways to replenish their nutrients and electrolytes lost during exercise, leading to growth in the sports candy market.
2. Functional Confectionery Trend - The rise in demand for healthy and convenient snacks has led to an increase in innovative confectionery-inspired products enriched with vitamins and other functional ingredients.
3. Natural Ingredients Trend - The use of natural Himalayan salt in the Extra Cool Himalaya Salt Lemon Candy is indicative of a growing consumer preference for natural and organic ingredients in their food and beverage products.
Industry Implications
1. Health and Wellness Industry - The sports candy trend presents an opportunity for companies in the health and wellness industry to develop new and innovative products to meet consumer demands for convenient and effective ways to replenish nutrients lost during exercise.
2. Confectionery Industry - The functional confectionery trend allows companies in the confectionery industry to expand their product lines to cater to health-conscious consumers looking for tasty and healthy snack options.
3. Natural and Organic Food Industry - The increasing preference for natural and organic ingredients provides opportunities for companies in this industry to appeal to consumers looking for healthier and more sustainable food and beverage options.