Lego Innovations
Legoland Presents Mini-Las Vegas
Legoland California one of the Legoland Themed parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world made from millions of genuine Lego bricks. Other common features include a Lego Mindstorms centre (fun-based learning), Duplo Gardens (for smaller children), Driving area (including attractions such as Driving school, Boating school, Ballooning school and Fire Academy), My Town, Wild Woods and Knight's Kingdom.In this case we can see the photos with a replica of the Las Vegas Strip, if you and your kids are a Lego heavy users, this could be the Paradise for you and it will give you a lot of inspiration for your next creation.
Trend Themes
1. Themed Entertainment - Innovative themed entertainment experiences leveraging iconic locations are on the rise with opportunities to expand beyond traditional amusement parks or tourist attractions.
2. Visual Commerce - Leveraging the visual impact of iconic landmarks or venues can present new opportunities for visual commerce and experiential marketing using both real and virtual displays.
3. Makerspaces - Creating communal spaces featuring interactive, fun-based learning using platforms like Lego Mindstorms and similar educational play kits, presenting an opportunity for education and new business ventures.
Industry Implications
1. Entertainment - Opportunities to expand themed entertainment beyond traditional amusement parks or tourist attractions, including virtual and augmented reality experiences leveraging popular locations.
2. Retail - Visual commerce and experiential marketing using both real and virtual displays can drive sales in locations featuring iconic landmarks, notable buildings, or famous cities.
3. Education - Creating makerspaces featuring interactive, fun-based learning using platforms like Lego Mindstorms and similar educational play kits can offer new business opportunities for educational institutions and entrepreneurs alike.